Hanz de Fuko is one of the first brands I encountered when beginning my grooming editorial career. The product my editor gave me to test was Quicksand, and I have yet to experience a hair product remotely comparable: It uses finely ground diatomaceous earth crystals to give hair this incredible density and lift—basically, it’s part dry shampoo, part wax. Some people who try this product have the opposite reaction, since it’s so unusual. But if you have short, straight or wavy hair (a couple inches long, let’s say), Quicksand gives you the best texture and volume of your life.
What started as a humble brand in San Francisco in 2009, is now a global phenomenon; Hanz de Fuko retails in over 40 countries, can be found on the shelves of Nordstrom and Bloomingdale’s (among others), and has sold millions and millions of units—their best seller and perhaps most notable product (alongside Quicksand) is the high-hold, matte-finish Claymation—think Quicksand without the dry shampoo grit.
The brand has expanded beyond hair styling and haircare into skincare, too. But today, we’re going to bring it back to HdF’s roots and spotlight their incredible styling products. While the list below comprises the majority of the brand’s styling products, it’s for good reason: Each of them is incredible at its specific task. So, peruse the offering, find the one or two stylers that suit your styling needs, and stock up.
Here are the 10 best Hanz de Fuko styling products.
High Hold — Dry, Matte Finish
Like I said above, this stuff is unmatched in the grooming space. It gives your hair this crazy unique density and grit. Some find it a little too weird, but I love the amp it gives my strands. I suggest using it every second or third day, instead of daily, and always shampooing the day after use, just to flush out any buildup of the signature ingredient, those ground diatomaceous earth crystals. You can substitute in their best-selling styler, Claymation, on the other days.
Super High Hold — Matte Finish
No surprise why this is the brand’s best seller. A clay-wax hybrid, it actually contains a small amount of Quicksand, too, but not enough to give you that gritty finish. Claymation works mostly without impacting the oil levels on your scalp and strands, and despite its ‘super high hold,’ it rinses clean in water.
Extreme Hold — High Shine
No, the ‘super high hold’ of Claymation is not the brand’s top-tier grip. That award goes to the ‘extreme hold’ of Heavymade (and Gel Triq, mentioned later on this list). This water-based pomade is perfect for high-volume, high-hold looks (like pompadours), thanks to its lightweight application. It prevents frizzing and poofing since it thwarts humidity from impacting the hair’s moisture levels. Compared to Gel Triq, use this one if you want high shine without looking “slick,” or “wet”.
4. Sponge Wax
Medium Hold — Semi-Matte Finish
Sponge Wax is as much a heat and humidity shield as it is a styler. You can apply it before blow drying your hair to shield the strands from heat damage, and it will prevent humidity-induced poofing during summer’s hottest, densest days. It’s perfect for short and medium hair lengths, and gives you a subtle, natural-looking shine to boot.
5. Scheme Cream
Medium Hold — Natural Shine
Scheme Cream and Sponge Wax might seem interchangeable, since both medium-hold products double as heat and humidity shields. However, Scheme Cream does wear a little more lightly in the hair, and is easier to rework throughout the day (that’s the cream vs. wax at play). If you’re deciding between the two, I’d suggest using Sponge Wax in short/medium-short styles, and Scheme Cream in anything longer from there.
6. Gel Triq
Extreme Hold — Wet Shine
If you’re readying a Mystique costume for Halloween, or if you simply want to slick back your hair like a rock star or bad-ass biker, then Gel Triq does the trick. There’s no crunchy residue, thank goodness, and the sugar-based gel rinses clean. I’d even drop a pea-sized amount in other products to add some hold, dimension, and shine.
7. Gravity Paste
High Hold — Medium Shine
Most pastes on the market deliver medium results on both vertices: Hold and shine. Gravity paste cranks the hold up a notch but still allows you to achieve high-volume looks. Apply it in wet or dry hair, the former for more density and body-building, the latter for more grip. Regardless, you’ll enjoy the effects all day.
8. Modify Pomade
Medium Hold — High Shine
This is one of those products every guy should own, regardless of how often he uses it. It’s work friendly, wedding friendly, date friendly, weekend friendly… it’ll catch the light and showcase your hair’s texture and fullness, without weighing down strands and making you look slimy.
9. Hybridized Wax
Medium Hold — Satin Shine
I’m adding “satin shine” to my grooming vernacular, because that’s exactly what I want to achieve most days. It’s a healthy, not-so-greasy finish thanks to iridescent mica, and this hair-conditioning product delivers whatever you ask it to—from choppy, densifying textures to something more sophisticated.
10. Butter Balm
Light Hold & Taming — Medium Shine
Butter balm is a utilitarian product, great for dry, rough skin as well as taming and nourishing your beard. As for hair styling, it’s a terrific finishing and conditioning agent, helping to keep flyaways in check, and for nourishing dry, frizzy ends. Apply it in damp, towel-dried hair as a leave-in mask, too—it’ll look like you’re wearing a medium-shine hair cream for the day.