Music, Trends

The 2020 TikTok impact

words by: Kai Acevedo
Jan 12, 2021

The TikTok effect is real. The app used by over 100 million Americans has become a key to success for the music business. TikTok dance challenges and trends helped to launch careers, spark comebacks and catapult songs to the top of the charts. Here’s a look at which artists and songs benefited the most from TikTok in 2020.


These were the most viewed artists on TikTok 

Megan Thee Stallion

Doja Cat

Pop Smoke


Roddy Ricch

Melanie Martinez

Don Toliver

Dua Lipa


Lil Uzi Vert


Songs that reached a billion views the quickest on TikTok

“Toosie Slide” — Drake


“WAP” (feat. Megan Thee Stallion) — Cardi B


“Therefore I Am” — Billie Eilish


“Lets Link” —WhoHeem


“Say I Yi Yi” — Ying Yang Twins


“Where Is The Love?” — The Black Eyed Peas


“Whole Lotta Choppas” — Sada Baby


“Adderall (Corvette Corvette)” — Popp Hunna


“Mood Swings” — Pop Smoke


“THICK” — DJ Chose & Beatking


Top emerging Rap and R&B artists on TikTok  


Flo Milli 


The Kid Laroi


Throwbacks that were popular on TikTok 

“It’s Tricky” — Run DMC

Released: 1987


“Because of You” — Ne-Yo

Released: 2007


“No Role Modelz” — J. Cole

Released: 2014


“Promiscuous” — Nelly Furtado

Released: 2007


“Say I Yi Yi” — Ying Yang Twins

Released: 2002


“Where Is The Love?” — The Black Eyed Peas

Released: 2003