The TikTok effect is real. The app used by over 100 million Americans has become a key to success for the music business. TikTok dance challenges and trends helped to launch careers, spark comebacks and catapult songs to the top of the charts. Here’s a look at which artists and songs benefited the most from TikTok in 2020.
These were the most viewed artists on TikTok
Songs that reached a billion views the quickest on TikTok
“Toosie Slide” — Drake
“WAP” (feat. Megan Thee Stallion) — Cardi B
“Therefore I Am” — Billie Eilish
“Lets Link” —WhoHeem
“Say I Yi Yi” — Ying Yang Twins
“Where Is The Love?” — The Black Eyed Peas
“Whole Lotta Choppas” — Sada Baby
“Adderall (Corvette Corvette)” — Popp Hunna
“Mood Swings” — Pop Smoke
“THICK” — DJ Chose & Beatking
Top emerging Rap and R&B artists on TikTok
Throwbacks that were popular on TikTok
“It’s Tricky” — Run DMC
Released: 1987
“Because of You” — Ne-Yo
Released: 2007
“No Role Modelz” — J. Cole
Released: 2014
“Promiscuous” — Nelly Furtado
Released: 2007
“Say I Yi Yi” — Ying Yang Twins
Released: 2002
“Where Is The Love?” — The Black Eyed Peas
Released: 2003
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