adidas, global sportswear brand, is currently presenting the exhibition, “Showtime at Forum Forever,” from now until June 12 at LUME Studios in Lower Manhattan. Paying homage to the legendary Forum sneaker, the week-long immersive experience uses NYC as a backdrop, and shows off a multi-room exhibition, taking spectators from the past, to the present, and future of the shoe.
Debuted in 1984, the Forum was initially a basketball sneaker. Since then, it’s become known as a crisp, clean set of kicks sporting a classic silhouette, and is offered in low, mid, and hi-top models — the first of its kind for adidas. One constant of the shoe, from its colorways to its collaborations, have been its inspiration, coming from the hardwood.
Showtime at Forum Forever celebrates the shoe’s legacy with artful interpretation and expressions from some of NYC’s finest contemporary artists.
Curator, artist, and creative director, Sean “Belchez” Cort, says, “Getting to work on an iconic sneaker that has such a rich history – that everyone knows, but knows nothing about – was an amazing experience. Adidas recognized the need to tell this story from the perspective of a father, an artist, a husband, a teacher and true New Yorker like myself, and I’m honored to work on this project.”
Among others, the exhibit pulls together works from contemporary artists, such as Danny Cortes, Covl, Jared Dryder, and Hebru Brantley. They were given free range to capture the essence of Forum, from its basketball roots to its impact in fashion, style, and culture. As Hebru Brantley puts it, “From the bodega, to the corner, to the park, and off to the moon, Forum Forever.”
Catch “Showtime at Forum Forever” from 1-7 PM ET at 393 Broadway until June 12.
Photos via Brandyn Magee