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Amazon launches its own Alexa-powered TV

Amazon joining the race.

words by: Sahar Khraibani
Oct 29, 2021

Amazon has launched its very own Alexa-powered Fire TV collection, with an eye toward smart home applications. The main plan behind this new launch is to serve as a control panel for its smart home ecosystem.


Welcome the Amazon Fire TV

The Amazon Fire TV Omni Series and 4-Series smart TVs, as well as the Fire TV Stick 4K Max, strive to provide value while simultaneously serving a greater purpose, as do most Amazon releases. For Amazon, the goal is to make the television more of a hub for smart home services and Alexa-enabled gadgets, so it serves a higher purpose than just entertainment.


Amazon’s Fire TV platform delivers content via an Amazon Prime subscription, but it also allows you to operate your smart home, conduct video conversations with Zoom and Alexa Calling, and link Echo speakers.


The following is the lineup, which is available on Amazon and Best Buy:

  • The Smart home controls, Alexa far-field voice controls, and 4K Ultra HD quality with Dolby Digital Plus are all included in the Fire TV Omni Series.
  • The lowest 43-inch model starts at $409.99, rising to $1,099 for the 75-inch model in various configurations.
  • Content discovery tools include Alexa talks, the ability to play TikTok, and the ability to use X-Ray on Prime Video on the Fire TV Omni Series.


Many of these Alexa functions are powered by Amazon Web Services on the backend. The Amazon Fire TV 4-Series costs $369.99 and comes in three sizes: 43-inch, 50-inch ($469.99), and 55-inch ($519.99). For an extra $54.99, you can get an Amazon Fire TV Stick 4K Max with Dolby Vision, Dolby Atmos, and Wi-Fi 6 compatibility.


The Amazon Fire TV lineup will include a smart home dashboard that will allow you to monitor and control connected devices across the house, including smart cameras, according to Amazon.


Why now?

Given the competition from other smart home companies, the move makes a lot of sense for Amazon. Apple has HomeKit and devices to connect, Google has its own connective smart home system, and Samsung has created a smart home technology stack by combining its gadgets, TVs, and appliances.


However, Amazon has more touchpoints than the rest of these companies. It delivers goods to your home frequently, may operate your Ring doorbell, has Alexa throughout your home, and the TV just creates a control plane for its ecosystem. Simply put, the Fire TV lineup is about the ecosystem as much as entertainment.


For more news related to Amazon, read about how they’re breaking into the crypto market.


Photo via Amazon