Fashion, New Products

AMBUSH unveils collection dedicated to female basketball fans

words by: Matt Peng
Dec 7, 2020

Korean-American designer Yoon Ahn is known better under her Instagram handle of @yoon_ambush. She makes history this week as AMBUSH has partnered with Nike and the NBA – making her the first female designer to work with the male-centric league.

 

Choosing to spotlight the Los Angeles Lakers and Brooklyn Nets in the collection, Yoon transforms iconic pieces like the tearaway warm-up pants, oversized jackets with big logos and long-sleeve tees. There’s also a special Dunk High that is featured in this collection. “I thought, ‘how can I make the shoes almost look like this moving thing?'” she said and thus the inspiration from Japanese bike, car and truck culture paved the way for the elongated Swoosh logo and added height.

 

Yoon’s goal was to honor the women who’ve loved the sport just as much as men and to bring together a new generation of fans and it looks like she will successfully do that once the collection drops on December 11. Check out what she had to say below and head over to nike.com to pick up pieces on release day.

 

“The project began with a conversation about making women feel proud to represent their favorite teams. We were considering how to balance the culture of the sport without losing style. I thought of all these amazing and strong female characters from the ’90s who would come out in men’s clothes, and I wanted to see how we could carry that attitude, but bring in more feminine forms.”

 

 

Photos via Nike