New Products, Tech

Fire Finds: Apple AirTag Hermès Collection

Never lose your keys again.

words by: Matt Peng
Apr 23, 2021

Apple’s 420 was busy as they delivered news of colorful new iMacs, a purple iPhone and the all-new AirTag accessory. The small accessory is perfect for stoners and everyone who loses or misplaces valuables – like keys and bags. It’s also the ideal host for Apple’s ongoing Hermès collaborations.


What is an Apple AirTag?

Apple’s AirTag is a solution to a commonplace problem: not being able to find your belongings. The accessory works by using Apple’s Find My app – allowing you to tag items to track them. The normal white and metallic AirTag will retail for $29 each and $99 for a pack of four. Personally I love that the AirTag looks like modern day Pogs (am I giving away my age here?). I’m not sure if I need the extraness of the collaboration but it’s damn good to look at.



What is AirTag Hermès?

Fans of the two brands have seen what they can do together on the Apple Watch and now the new AirTag has already been given a luxury makeover. The AirTag Hermès collection will start at $299 and cost as much as $449. The high-end tracker arrives in three different forms – Bag Charm ($299), Key Ring ($349) and Luggage Tag ($449).


Handcrafted in France, all three special pieces feature an exclusive AirTag Hermès branding etched with the Clou de Selle signature. You’re paying for the lifestyle and craftsmanship with these pieces. The “Fauve” color is crafted in heritage Barénia leather with contrast stitching and offered on all three pieces. “Orange” and “Bleu Indigo” made from smooth Swift leather are only available on the Bag Charm and Key Ring.



How do I buy it?

You can buy the Apple AirTag starting today. It comes with free delivery and a free personal engraving. You can shop the AirTag Hermès collection starting today as well. The items are expected to start shipping on April 30.



Photos via Apple