News & Events, Tech

Apple’s October iPhone announcements have thrown us all for a loop

words by: Sahar Khraibani
Oct 13, 2020

Here we are again: another year, another announcement from Apple about their new iPhones. Earlier today, the company held a (virtual) keynote that was live streamed for all tech fans to watch. While these presentations have become somewhat of a staple in the tech industry, some of us were left wondering if we really need these long presentations (lasting over an hour) anymore.


We are all spending copious amounts of time online and plastered in front of our computers anyways, so why not just give a list of the upgrades and pricing — a list which anyways appears on Apple’s website right after the live announcement. 


The company unveiled the iPhone 12, 12 Pro and Pro Max with 5G, as well as the HomePod Mini and the new MagSafe technology for its wireless charging system. Add to this list a Ceramic Shield screen protection and League of Legends: Wild Rift running on the iPhone. This year, Apple is sporting an array of colors, models and 5G wireless support across their lineup. A Verizon rep came out to talk during the announcement event about the iPhone on its 5G Ultra Wideband network and its expansion plans, including turning on its nationwide 5G network. The iPhone will have a custom antenna design.


Either way, whether you watched the presentation or not, here we bring you the latest from Apple’s October 13 announcement: 



iPhone 12

Starts at $799

Thinner, smaller and lighter, the iPhone 12 comes with a new Ceramic Shield protection layer on its screen. The phone boasts a new camera with a dual setup made up of an f/2.4 ultrawide and f/1.6 wide lens.


iPhone 12 Pro and Pro Max

Starts at $999 

Both the 6.1-inch Pro and 6.7-inch Pro Max are made with premium materials and three cameras, as well as LiDAR for depth mapping. The Pro Max has a sensor on its third camera. It also comes with a new format, Apple ProRaw, which synthesizes computational photography and applies processing as parameters so you can change adjustments like sharpness. 


iPhone 12 Mini

Starts at $699

This 5.4-inch model comes with the same features as the iPhone 12 but in a smaller, thinner and lighter frame. This is a cheaper version of the flagship phone and may arguably be the most exciting product released today.



HomePod Mini

Available on Nov. 15 for $99

Apple’s tinier smart speaker has a completely redesigned audio architecture and uses “computational audio” to automatically adjust sound characteristics. This means that it can automatically pair with your iPhone when it comes into proximity, and is of course integrated with Siri.


And that’s it. A lot was crammed into the presentation that lasted a little over an hour.


Photos via Apple