We are halfway through 2022 so far, and data analytics company Kantar has released its yearly Most Valuable Global Brands ranking.
Of course, there are several categories for such rankings, we’ve previously reported on Nike ranking as the world’s most valuable brand in the category of sports brands.
It is no surprise to anyone that at the top of that list sits the three tech giants: Google, Amazon, and Apple. But this time around, it seems that Apple has surpassed the other two, taking first place for the position of the world’s most valuable tech brand. Amazon ranked third after Google, which surprised many.
Apple, Google and Amazon are once again the big three this year, though a reshuffling has Apple taking the top spot away from Amazon, which now ranks third after Google. In this past year, the collective combined worth of the top 100 brands in the world climbed by 23% to $8.7 trillion, and Apple alone is on course to become the first brand to reach a trillion dollars, with a current worth of of $947.1 billion USD.
In the announcement, Kantar shares:
“Apple stands out for its high degree of differentiation and continued diversification across its hardware, software and services portfolio. Google moves up to second place and is one of the fastest risers in the ranking, increasing its brand value by 79% to $819.6bn. Google’s suite of work and productivity apps have made it an essential part of consumers’ lives worldwide. […] Brands are typically the biggest assets businesses have, adding massive value to the balance sheet. In uncertain times, management decisions on marketing investment can be supported by proven metrics. Kantar BrandZ’s brand valuations clearly show how great marketing connects to brand value in both the short and long-term.”
The top 10 list remains largely the same, with Louis Vuitton being the only new entry, rising up by 64% in brand value to take MasterCard’s place at number 10. The French high-end luxury fashion company is the only business on the list that is not headquartered in China or the United States.
According to Kantar: “Thirty-seven brands improved their ranking this year. In 2022, over three quarters of brand value originated from US companies. Media & Entertainment, Business Solutions & Technology Providers and Retail categories account for over half of the total value of the Top 100 ranking.”
The list goes as follows:
- Facebook (Meta)
- Louis Vuitton
In case you missed it here, Apple is focusing on privacy in iOS 15.
Photo via W-T-W.org