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  • Barbering
    • The art of being a barber, barber shop culture, plus everything that concerns hair.
  • Self-care
    • Made for you – grooming, wellness, mental health and fitness tips.
  • Features
    • In-depth reads to get you thinking outside the box.
  • Chopping It Up
    • Talking shop and hosting conversations with leading industry professionals.
  • Hot cakes
    • The latest and greatest sneaker release info.
  • Dear POC
    • A resource center dedicated to POC/BIPOC.
  • About
    • This is who we are. Our mission is to educate and elevate you.
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WATCH

Here’s how Joshua turned Throne into Toronto’s speak easy barbershop

Team ULTRA x Mar 16, 2021
Read Now
WATCH

Inside the mind of Marcus

Team ULTRA x Mar 10, 2021
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Shop Salute

Brand new barbershop of the month

Team ULTRA x Mar 10, 2021
Read Now
WATCH

How Frank’s Chop Shop created a culture

Team ULTRA x Mar 2, 2021
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GROOMING

The people of UK have voted Champs Barbershop as the best of London

Team ULTRA x Feb 16, 2021
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Company Insider

Squire drops FREE guide to help Barbershops survive in pandemic climate

Team ULTRA x Feb 11, 2021
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Company Insider

Squire gives back to local Tampa barber community during Super Bowl LV weekend

Team ULTRA x Feb 8, 2021
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Dynamic Duo

Recap of winner’s day for ULTRA x Extra Butter $1,000 gift card giveaway

Team ULTRA x Jan 4, 2021
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Conscious Consumer

Vale shows us how they stay eco-friendly as a brand

Team ULTRA x Dec 16, 2020
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Company Insider

Squire’s $60 million Series C funding round is a win for the barber industry

Team ULTRA x Dec 9, 2020
Read Now
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