Best watches for under $400

9 options to choose from.

words by: Team ULTRA
Dec 30, 2019

Is your wrist cold? 

Most of us probably can’t afford a Rolex, and even if you could, would you dish out the bucks? 10K + for a time-telling bracelet seems like overkill. However, the right wrist-watch can signal status, style, and prove to be a subtle flex. There are plenty of affordable, and high-quality options which won’t break the bank.

It may take you a paycheck or two, but these are some the best watches for under $400, according to GQ.   



Blue is the new black — you heard it here first.



A classic, safe bet.

Breda “Vigil”


For the bolder type; this shit makes a statement.


Seiko 5



For the traditionalists whose wallet can’t keep up with their taste, this one is sure to impress at whichever finance or law firm you work for.


Apple Watch Series 3


The Apple Watch is virtually uniform for the tech industry, better not be caught without it, especially if you live in San Francisco.



Real men rock yellow — it’s science.



Grandfather drip.


MoMa Blend


What time is it? No idea, this is just a flex.



While this flirts with the budget line, the M37 is understated, flexible, and can match any look. Simple never goes out of style.



All products available for retail purchase or via Amazon.