One thing’s for sure, Beyoncé loves her hometown. The Houston, Texas-bred icon, who credits her Texas roots and upbringing with helping develop her classy, bougie, ratchet style, has done everything from shouting out the Lone Star State in hit songs to collaborating with underground Texas legends. Her latest sign of affection is coming to the rescue of fellow Texans impacted by winter storm Uri —the deadly storm, which left millions of Americans without heat, power and water.
Together with adidas, Trae Da Truth’s Angel By Nature organization, the nonprofit Bread of Life, Inc. and local leaders and volunteers, B’s BeyGood organization has been helping to get “urgent relief” in the form of funds, water and food to people in need. Relief efforts have so far serviced over 8,000 Houston residents and have garnered support from the likes of billionaire Jack Dorsey. The co-founder and CEO of Twitter and Square, and philanthropist, contributed an undisclosed amount to the “Run the World (Girls)” singer’s philanthropic cause.
The 39-year-old Grammy Award winner has been in a giving mood lately. In the wake of the coronavirus pandemic, she joined forces with the National Association for the Advancement of Colored People (NAACP) to launch the Black-Owned Small Business Impact Fund. Since its inception, the fund has gifted 250 small minority-owned businesses with $10,000 grants to help them keep afloat throughout the COVID-19 crisis and also helped dozens of families avoid foreclosures and evictions by providing them with $5,000 grants.
Beyoncé’s helping hand came as people were being left out in the cold by the likes of power companies and politicians. Trump-lover and Texas senator, Ted Cruz came under fire for jetting off into the sunset for a family trip to Cancún, Mexico, while many of his constituents were suffering from frigid temperatures, power outages and flooding.
Never one to interrupt the grinding, the Black Is King artist has also been heating things up with her Ivy Park line with leading sportswear brand adidas. Coined “Icy Park,” the new adidas x Ivy Park collection, which is comprised of head-turning accessories, apparel and footwear, is supported by ads featuring trap god Gucci Mane, rising singer Kaash Paige, super model Hailey Bieber and B’s daughter Blue Ivy Carter. It was announced last summer that as a part of the multiyear Ivy Park partnership, adidas would commit $10 million to fund BeyGood-supported social programs and initiatives.