BIPOC Voices, News & Events, Sports

Big Sean is now Creative Director of Innovation for the Detroit Pistons

words by: Natasha Marsh
Jan 28, 2021

The Detroit Pistons recently announced hip-hop icon and Detroit-native Big Sean as their new Creative Director of Innovation. This news follows the announcement and appointment of Daniel Arsham as the Cleveland Cavaliers’ new Creative Director. Big Sean will provide creative strategy on a variety of Pistons off-the-court initiatives, including: team merchandise design, in-game experience, co-branded community, and social responsibility activation.


In a press statement, Pistons owner Tom Gores said:

“Sean is an accomplished artist, philanthropist and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit. We share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”


Big Sean will also create music for in-game entertainment, including halftime performances and DJ playlists. “It’s a dream come true and a real honor to get to work with the iconic Detroit Pistons,” Big Sean said. “I grew up in the city, which naturally made me a fan of the Bad Boys. I would later have a Grant Hill poster on my wall and then, against all odds, would watch the ’04 Pistons go on to win the Championship, inspiring the whole city of Detroit. I look forward to creatively finding new ways to contribute to their legacy and continue their dedication to the community through sports, art, and, of course, music.”


The basketball team will partner with Sean’s charity – the Sean Anderson Organization, on multiple projects. “Big Sean embodies everything the Pistons organization and our D-Up campaign is about – creativity, hard work, and the people of Detroit,” Mike Zavodsky, Detroit Pistons Chief Business Officer. “Big Sean and the Pistons are both a part of the fabric of Detroit, and we look forward to this partnership reflecting the culture of the city we both call home.”


The artist’s “Don Life” logo will appear on the Pistons practice jersey. Congrats Big Sean!



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Photo via Mike Carson