The Bumble BFF function was created to assist Bumble in better serving its expanding audience of younger singles who were looking for new friends to hang out with rather than just dates. The company got the idea not only from user input, but from noticing that users use its dating app to make friends, especially when they had recently relocated to a new city, or were visiting a place for a short period, such as on vacation.
What we know about the new feature
Now, the dating app is looking to enhance and push forth this community finding feature. Right now, the friend finder function employs swipe-based mechanics to link people looking for platonic relationships, but it will soon extend to include larger social networking groups where users can interact with one another based on topics and interests, rather than merely “matches.”
In its news release, Bumble hinted at this venture going into more of a social networking space. The release, which detailed the company’s earnings and goals, referenced an “alpha test” that had been performing well. This test was described as creating new ways for people to get to know each other based on common interests and life experiences. However, not a lot was revealed about the details of this new format that takes Bumble BFF as its original point of reference.
According to TechCrunch, the social groups would be created based on topics that would unite people into creating their communities. The site shared that, “there were around 30 different topics available, including things like ‘Women in Business,’ ‘Networking + mentoring,’ ‘Finding fulfillment,’ ‘Mental health,’ ‘Working moms,’ ‘Body positivity,’ ‘Self care,’ ‘Eating well,’ ‘Grad students,’ ‘Money management,’ ‘Building a better world,’ “Recent grads,’ ‘Women’s empowerment,’ ‘Mom life,’ ‘Breakups suck,’ ‘Single not alone,’ ‘Workouts,’ ‘Study hacks + motivation,’ ‘Path to parenthood,’ ‘Pet Parents,’ ‘Wanderlust,’ and others.”
Similar to a group chat or a networking tool, users can join the groups and create a different variety of multimedia posts or add comments to existing posts. Given that there were groups for students, as well as working moms, the themes appear to cater to a slightly broader audience than just young adults.
We can’t help but be excited about this new development, and hope to see it in action in the near future.
In case you missed it, Tinder now let’s you match with someone based on music taste.
Photo via Bumble