Two of Campbell’s most popular soups have been transformed into scented candles. The limited edition Chicken Noodle Soup and Tomato Soup & Grilled Cheese candles released last month.
By now, I think we can all agree that anything can be made into a candle these days. And, especially, soup. Soup’s aroma and warmth are part of the experience, so it’s not that different from lighting a candle. As a result, the Campbell Soup Company branched out into the candle business for winter. The soup maker launched a new, non-edible product that could, nevertheless, make your house smell like you’re making a delicious soup.
Campbell’s has partnered up with the experience-oriented retail brand Camp to release candles in two iconic Campbell’s scents: Chicken Noodle Soup and Tomato Soup & Grilled Cheese. They were available for purchase but have already sold out. Notes of savory chicken, cloves, and buttery crackers are said to be present in the former, while roasted tomato, peppercorn, and gooey grilled cheese are stated to be present in the latter.
The look of the candles, according to Campbell’s, was inspired by the brand’s recent stackable snowman cans (you can even peel the top off like a soup can), which are a tie-in to Campbell’s animated “Snowbuddy” television commercial. To emphasize the connection, the candle incorporates a tiny “Snowbuddy” snowman figure that buyers can retain after the wax has been burned down.
In a statement, the company shared:
“For generations, Campbell’s® has brought smiles to faces and comforting warmth to those looking to thaw out after a day of winter fun. To continue to preserve the magic of winter and create even more family memories this season, Campbell’s has partnered with CAMP, The Family Experience Company, to cook up the perfect recipe that sparks winter joy. The partnership delivers a sensory experience by releasing two limited-edition scented candles: Tomato Soup & Grilled Cheese and Chicken Noodle Soup, paired with a ‘Winter Warmup Guide.'”
The candles were available at camp.com/campbells, as well as Camp locations in New York, New Jersey, Dallas, and Connecticut. Though the online stock is sold out, you may still be able to find them in physical stores. Feeding America will receive 10% of the net proceeds from total candle sales, which are priced at $24.99 apiece.
Image source: https://www.campbellsoupcompany.com/newsroom/press-releases/campbells-soup-and-camp-team-up-to-capture-the-scent-of-winter-and-spark-new-memories-for-families-with-limited-edition-candle-scents/