Opinions, Wellness / Self-Care

When will Celebrities stop creating Skincare lines?

Why does everyone have a skincare line?

words by: Natasha Marsh
Aug 13, 2022

What do Gweneth Paltrow, Pharrell Williams, Tyler, the Creator, Alicia Keys, Jennifer Lopez, Rihanna, and Justin Bieber all have in common? Yes, they are celebrities, but they are all celebrities that have their own skincare lines. As a grooming editor, it is my job to know about all the latest and greatest grooming brands, buzzy skincare ingredients, in-office treatments, and the hair woes that people face. Meaning, I am very privy to what celebrities are creating and/or recreating before the general public. And over the past 3 to 5 years, I’ve noticed a huge increase in celebrity-founded skincare lines.

 

My hope was that it was going to slow down, but it only continues to gain speed, with each celebrity suggesting that they created the product because it hadn’t existed before. Whether I’ve conducted the interviews or read them online, this line always makes me laugh.

 

The beauty and skincare industry is so heavily saturated with product. There are face creams, face oils, moisturizers, sunscreens, essence, toners, exfoliating masks, hydrating serums, and so much more. There are products at every price point from drugstore to luxury pricing. And there are products for all skin types. The very notion that they believe they created something the market has never seen is comical. Unless there is some new innovative ingredient or way to package the product so that it lasts longer, they have not reinvented the wheel.

 

Many of these celebrity-owned brands and products aren’t even backed by a dermatologist, so their marketing claims should be taken with a grain of salt. I believe people only purchase these products because the celebrity is the ambassador and they would basically do anything or purchase anything that person told them to. Not because they think the line is effective, will produce results, or help with their skin conditions.

 

And by continuously purchasing these products, it grants license to more celebrities to follow suit, creating an endless circle of the rich becoming wealthier and consumers blindly believing they know what they are talking about. I’m not saying don’t purchase celebrity-owned skincare products. I am saying, however, that it’s a good idea to be cautious when you hear a new rapper or artist has come out with their own line. Make sure they have done clinical trails and that it is backed by an expert like a dermatologist.

 

John Legend is one of the latest to join in on the skincare line trend.

 

Photo via Getty for Fenty