You’d be hard pressed to find someone that doesn’t favor at least one celebrity. Sure, they might not keep up with the gossip and drama, but you can count on nearly everyone to have a favorite celebrity — be it actor, musician, athlete, among more. Everyone is under a spell. Unsurprisingly, the core cohort that has subscribed to celebrity skincare brands happen to be gen Z. But what’s the appeal? Why are there so many? And do their products actually work?
Why the hype?
Unless you’ve been living under a rock, you know that celebrity skincare lines have been popping up faster and faster every year. There’s Fenty Skin by Rihanna, Humanrace by Pharrell and of course, the queen of youthful skin herself, JLo Beauty. Could skincare be the next biggest market for celebrities? Short answer: maybe. Their star power and influence both online and in their private circles, is something that the average person cannot grasp. Many of us are guilty of buying one of their products just because it’s a celeb.
Are they useful?
But beyond the glowing skin, are the ingredients even effective? Sure they have access to treatments, estheticians and board-certified dermatologists, but how many of them seek their council in creation and how many of them create just for clout? The best thing you can do to determine this is to see if the celebrity partnered with an expert in creating the collection.
Cancel culture has become huge in the past five to ten years and every now and then you hear of a celebrity brand being cancelled due to poor formulation or including a taboo ingredient. Experts believe that some ingredients that work for some, might not work for others and that the demonizing of an ingredient needs to stop.
How can you tell if an ingredient is good or bad?
A few rule of thumb: green tea is a good ingredient as it’s an antioxidant, Vitamin E is a great antioxidant as well, and extract of olive oil is anti-inflammatory. If you see either of those in a product, you know it’s good. Don’t fall for a celeb’s marketing gimmick.
I think the most important thing to do when selecting skincare products, celebrity or not, is to decide what your skin needs. It’s easy to believe that miracle products that work for some people will work for you, but since none of us have the same specific skin tones and conditions, that isn’t always the case. So when going to purchase a new regime, do your research, identify your skin concerns and choose products that align with both.
Don’t buy it just because of the name on the bottle.
In related skincare news:
Check out new men’s skincare brand Geologie
Learn what “clean” skincare really means
Learn what “blue” skincare is
Read why it’s important to patch test any new skincare products
Finally answer the question of whether you need to refrigerate skincare products
Photo via Vogue