Trends, Wellness / Self-Care

Unpacking the Trend of Cellular Beauty

Getting under your skin.

words by: Sahar Khraibani
Aug 13, 2022

We’ve recently been hearing a lot about cellular beauty, and it’s time to fully unpack what it means. According to dermatologist Dr. Joshua Zeichner, “the goal behind cellular beauty is to promote the cellular processes that occur within skin cells so that the skin can operate efficiently.” Antioxidants, he claims, are essential components of cellular beauty. These antioxidants are described as “fire extinguishers” that “put out inflammation induced by free radicals.


So, let’s get to the bottom of this, what is cellular beauty?

“Cellular beauty” refers to beauty and wellness products, both external and internal supplements, that enhance our overall health and attractiveness on a cellular level, according to Mallory Huron, Beauty & Wellness Strategist at Fashion Snoops. “The main benefits, in theory, are that these products boost the health of your cells, enabling them to function better.” All this means that skincare and skin health is truly achieved on the cellular level.


According to Huron, this trend is occurring because customers’ desires to improve their health, beauty, and well-being are altering. “They want products that function smarter and more efficiently to develop natural radiance and vitality, as well as goods that work longer to improve our health more permanently,” she explains.


According to her research, the attractiveness of ingestible beauty/wellness supplements is the same, the idea of developing ideal health from the inside out is quite enticing. “So, with cellular beauty, the idea of using a product – either as an internal supplement or an external topical – that is able to boost your skin’s functioning at a cellular level has the same attraction,” she says.


“Cellular beauty” specifically applies to a product claim, and the claim is that the product is going to help improve your cell health.


Who’s leading the charge?

Despite the fact that the efficacy of these products is unknown due to a lack of regulation, a number of firms are pushing cellular beauty to the forefront. Haoma Earth, for example, uses strong, plant-based remedies that address root causes of cellular breakdown, such as stress or environmental damage, to naturally cure indications of aging and increase skin health at a cellular level.


Huron claims that Haoma’s solutions saturate the skin with antioxidants and fortifying actives to assist in sustaining cell health and make them more resilient to breaking down over time, in addition to slowing these processes.


Another great topical brand innovating within cellular health is CellularMD. Their whole brand is centered around the motto that “skincare is a science,” with products that preserve and protect the health of skin cells. “Their Universal Protection Drops help to not only safeguard skin cells against damage, but also supports them in becoming resilient against breakdown or environmental aggressors,” says Huron.


Then there’s Elysium Health, which is pushing the envelope in terms of how far supplements may go to actually reverse aging on a cellular basis. Their 2 supplements, Matter and Brain, boost cell health and wellness and have shown potential in reversing some aging processes. They also sell Index, an at-home Biological Age Test that can help you figure out how quickly you’re aging (or breaking down your cells) in relation to your age.


However, many believe that cellular health is only a repackaging of the anti-aging movement. In the end, cellular beauty is all about looking younger for longer periods of time.


Here’s another new advancement in beauty, biotechnology.


Photo via Bobbi Brown