Living, Music

Cheez-It and Pandora launch crackers made to Hip-Hop

Sonically-aged cheese is the next wave?

words by: Kayla Carmicheal
Jun 12, 2022

Get ready for a brand new kind of snack. Cheez-It and streaming service Pandora have teamed up to present a new kind of cracker: Aged by Audio. This new innovation of the famed snack features Cheez-It crackers that were made using real cheese that were sonically-aged to hip-hop music.


According to the company, a study conducted by Swiss scientists concludes that sonically-aged cheese changes its flavor, making it way better by way of smell and taste. This is because, as the study suggests, the sonic frequency and tempo of the music helps the process of aging.


Cheez-It’s website states, “Since we’ll do anything for better tasting cheese, we aged our cheese to hip-hop, too. Our cheese listened to a curated Pandora mixtape nonstop: twenty-four hours a day for six months. Until fully mature.”


It seems like curators at Cheez-It truly did go to great lengths for their cheese. The senior marketing director, Erin Storm, shares that the collaboration is “absurdly delicious,” and that in efforts to bring a more unique experience to consumers, Aged by Audio is the “perfect way to provide our dedicated fans with a truly first-of-its-kind snack while celebrating the joy music brings.”


Along with copping your very own box of vibrationally-aged cheese snacks, you can also bump the mixtape used in the process with your 3-month free trial of Pandora. There’s even new headphones you can buy. With songs like “One Dance” by Drake, “Rosa Parks” by Outkast, cookout classic, “Cupid Shuffle,” and Snoop’s “Drop It Like It’s Hot,” the cheese definitely had some dance hits to help the process along.


It’s not sure whether this hip-hop cheese theory is accurate in affecting flavor, but it sure is interesting. In any case, they chose the right genre if they wanted greatness. You can watch the trailer below.



In other consumable collaborations, Coca-Cola has created a pixel-flavored drink for the Metaverse.


Photo via Cheez-It