The Cleveland Cavaliers recently announced their new Creative Director will be internationally renowned artist, Daniel Arsham. Known for his talent to marry art, architecture and performance together, Arsham will be responsible for the visual identity of the Cavaliers channels: Cleveland Monsters (AHL), Canton Charge (NBA G League), and Cavs Legion (NBA 2K).

In a letter to the city and team, Arsham had this to say:

“Basketball, as a global phenomenon, is a reoccurring theme in my work and I am a longtime Cavs fan. However, most people don’t know that I have strong personal ties to Cleveland. My family’s Cleveland roots go back to 1908 when my great grandfather moved to The Land. My grandfather, father, and I were all born in Cleveland. Cleveland is an iconic American city, and the people of Cleveland have immense pride in their hometown. To join the Cavaliers as Creative Director, and to have the opportunity to help shape and lead the team’s visual identity as we look ahead to the future, is an unbelievable honor that I cannot wait to share with the full community of Cavs fans and partners here and around the world.”

Grand Gilbert, Director of Brand Strategy shared his sentiments as well:

“We are beyond excited to welcome Daniel into the Cavs organization, and to be at the forefront of innovation with this new partnership. Daniel’s singular vision as an artist and creative thinker will take us in thrilling and unexpected new directions and at the same time, ensure that we continue to deliver world-class experiences, both on and off the court, for our community and fans worldwide. This type of partnership has, until now, been unprecedented in sports, and everyone on the team is looking forward to seeing Daniel’s ideas brought to life.”

This is a huge moment for the NBA and the sports world at large. Why? Because artists are getting a voice and a seat at the table in an industry that traditionally didn’t make space for them. This decision acknowledges the influence that artists have on culture across multiple categories. Previously artists were recognized in fashion and music but never sports. I also believe the decision will give fans a better and more dynamic experience. Well done, Cavs.

Photo via Cavs