Admittedly, when I first got this assignment, I read it as Crocs and was like bet, Crocs have been sported all around the world for the past 6-7 years, only continuing to gain moment, so of course high fashion brands are capitalizing. Then when I realized my subject of topic was clogs, not Crocs, and I began scratching my head.
What are clogs?
Clogs, the popular shoe from the ’70s groovy days, are back? No, no, sounds a bit strange. But to my surprise, a quick Google search of “are clogs cool again?” and “do fashion designers still make clogs?” produced over 11.3 billion results — convincing me that this was something I had to figure out.
Why is it popular?
Originally seen as a fancy mom shoe due to its orthopedic qualities yet flare, the infamous clog has been through a lot to get to what it is today, a rising high fashion accessory seen all over the streets of Paris Fashion Week.
Hermès, arguably the most popular French fashion house (tied to Chanel) created their own iteration of the clog to bring to spring and summer wardrobes. And like all things in the industry, this set the tone for luxury houses like Louis Vuitton, Dior, Loewe, Bottega Veneta, Prada, Eckhaus Latta, and J.W Anderson to follow suit, making it a luxury shoe. When Hermès creative director sat down with British Vogue he told them the creation was all about resurrection: ““You rest; you feel better; you recalibrate; you rediscover the most essential things.” And considering the past 3 years we have had, this could not resonate more.
According to a recent report, “Clogs are becoming the comfy-ugly shoe of winter, with searches for the style being up 27 percent month-on-month.” And of course these searches have led to purchases, with The New York Times reporting clogs are up 48%.
I believe sales are up because the luxury customer set has been looking for a comfy shoe in the pandemic and have realized in totality that comfy will reign supreme in a lockdown world. Where previously they were used to shinny penny loafers, Chelsea boots, and more dress shoes, they welcome this new quality house shoe for days when comfortability needs to take precedent. And honestly, that is very welcomed.
Here’s the 8 best summer sandals that aren’t Crocs.
Photo via Victor Virgile/Gamma-Rapho via Getty Images