Fashion, New Products

Cop or Flop: the Margiela x Reebok sneaker

Another high-fashion collaboration.

words by: Team ULTRA
Jan 25, 2020

Couture has mingled with sportswear in what is one of the most unlikely collabs of the season: Maison Margiela and Reebok.

The legendary French fashion house partnered with the equally iconic (but to a different tax bracket) footwear brand to create the must-have shoe of Paris Fashion Week. It’s a combination of Margiela’s classic Tabi shoe and Reebok’s Instapump Fury. A bold blend of high and low, the sneaker looks like something out of the future.



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The unique shoe comes in all white, all black, or a black-yellow hybrid, and is slated to debut in Maison Margiela stores later this year. What do you think – did creative director John Galliano and Reebok hit it out of the park with this one or is it a flop?