Hip-hop represents culture and community. Since its inception, Def Jam Records has been committed to pushing both forward. Known for guiding the careers of DMX, LL Cool J, Kanye West, Rihanna and many others, Def Jam has been pivotal in the expansion and globalization of hip-hop. In the wake of an alarming increase in hate crimes targeting the Asian community, Def Jam has joined the likes of Nike, adidas, Tommy Hilfiger and other top brands in spreading #StopAsianHate vibes.
The iconic record label’s newly formed task force, Def Jam Forward is partnering with Headliner Music Club, Sirius XM, Pandora and Stitcher to deliver the #YouAreNotAlone livestream. Streaming today via Headliner Music Club’s Twitch account starting at 1PM EST, the virtual fundraising event will feature live DJ sets curated by Austin Millz, Bella Fiasco, DJ E-Rock and other party-starters.
Funds raised from #YouAreNotAlone will support the Asian Americans Advancing Justice organization. Founded three decades ago, the AAJC fights for the civil and human rights of Asian-Americans “through education, litigation, and public policy advocacy.”
Def Jam’s YouTube channel will host the rebroadcast of the #YouAreNotAlone livestream 24 hours after its premiere today. Def Jam Forward was launched in response to the social and racial awakening that was sparked by the murders of Breonna Taylor, Ahmaud Arbery and George Floyd, as well as other tragic events. The task force was created with the intentions of helping to level the playing fields for Black, Brown and other minority women and men. Playing its role in the fight for “social, economic and educational equality,” Def Jam Forward aims to be a trusted resource for hip-hop fans from any background seeking knowledge on important topics such as education, voter rights and mental health.
Last year, Def Jam Forward hosted a panel discussion focused on police-community relations. New York legends Chuck D and Jadakiss, as well as New York City Public Advocate Jumaane Williams, Congressman Hakeem Jeffries and other community leaders participated in the informative event.
Check out #YouAreNotAlone’s lit list of performers below. Tune in later today to show love and support to our Asian sisters and brothers. #StopAsianHate
DJ Drake / DJ Overtime
Four Color Zack
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Photo via Universal Music Group