DWade has been busy since retiring from basketball. Now an entrepreneur, he’s started to capitalize on his wine cellar—the aptly named Wade Cellars. Wade says he chose wine to “make good wine accessible to everyone, regardless of location, socio-economic status or wine drinking experience.”

If you didn’t know, Wade Cellars is known and loved by those in the industry. Since 2012, his line of wines that are produced in and inspired by Napa Valley, are born straight from Wade’s personal love of the beverage, what goes into making it, and the conversations it inspires.

“I was like, ‘What room do I want to be in? What conversations do I want to have with people? What looks like me and feels like me?’ I was trying to find myself and for me, wine was the thing that spoke to me right at that time,” he says.

So obviously, wine is definitely this ex-pro ball player’s drink of choice. He says that he’s not the “turn up” type of guy. Rather, he’d rather sit with his legs crossed, “drinking-a-glass-of-wine-with-you guy.”

For Wade, the appreciation of wine dates back to childhood. That interest eventually grew into deep immersion. He began venturing to Napa Valley in the early 2010s to experience the wine world, and found a wealth of knowledge he fell for.

But it’s not just for show—Wade stresses that he doesn’t want his wine to just be seen as a celebrity brand, a quick cash cow. It’s actually quite the opposite. His wines are a direct result of what took 9 years to come into fruition.

From Rosé to Cabernet, Wade Cellars has it all. Proclaiming that wine “has a bad PR team,” Wade’s also expanded his ventures, recently joining UC Davis’ Wine Education Program, joining Black Wine Professionals founder, Julia Coney.

Even though DWade doesn’t want his product to be categorized as just a celebrity brand, it is one by fact. It’s among the ranks of A$AP Rocky’s bourbon, and LeBron’s tequila, just to name a few.

Head over to Wade Cellars to purchase a bottle for yourself (21+).

Photo via Wade Cellars