eBay has long avoided adding sneakers to its Authenticity Guarantee program but that all changes in the coming months. The secondary selling platform announced last week that it plans to expand its service to new and pre-owned sneakers sold on its website and app that total over $100 in the U.S. starting in early 2021.

This announcement comes on the heels of eBay canceling selling fees on sneaker purchases with a price tag of $100+ – so everything is coming together for the platform to compete against rivals like StockX. eBay says it will use third party authenticators, like Sneaker Con, to not only check the sneakers but also help with logistics between sellers and buyers. Sellers will ship their shoes to a authentication facility before it goes to the buyer. The same will apply for returns.

“Authentication has become an expectation for today’s consumers in categories of high passion and high value, and this program makes eBay the most attractive platform for enthusiasts in these categories. eBay operates the world’s most diverse sneaker marketplace – with the widest selection and best prices – and by removing any uncertainty with the buying process, our community can buy and sell with total confidence,” stated Jordan Sweetnam, SVP and General Manager of eBay North America.

We look forward to more competitive pricing across the platform now with this announcement and less fakes on the marketplace (hopefully).

Photo via eBay