The #StopHateForProfit campaign was started last month by civil rights groups – most notably: ADL, NAACP, and Color of Change – to push Facebook to make its platforms a safer space for the Black community. This includes all entities and businesses owned by Facebook, like Instagram.
The instant companies caught wind of the campaign, they began pulling out of advertising deals with Facebook. Brands like Coca-Cola, Starbucks, Verizon and Microsoft all removed ads on the platforms and boycotted the company, hoping it would bring change. While the fashion industry was slow to join, joined they have. Read on to see the brands that have pulled up to the challenge.
adidas & Reebok
Owned by the same parent company, they pulled all their ads for the whole month of July and are working to hold themselves and “every one of [their] partners accountable for creating and maintaining safe environments.”
Levi Strauss & Company
Levi’s believes Facebook has failed to stop the spread of misinformation and hate speech on all its platforms. The chief marketing officer, Jen Sey asked Facebook to “better address political advertisement and content that contributes to voter suppression.”
“We believe we all have a responsibility to create a truly inclusive society and are actively engaging with Facebook to seek meaningful change,” read their press release.
The North Face
The brand still plans to create organic content on Instagram but has stopped all paid ads on both Facebook and Instagram.
Vans also stopped Facebook ads for the month of July, deeming that the money will go to, “support Black communities through empowerment and education programs and expand [our] support of racial equality and access initiatives.”