Living, News & Events, Physical Health

Why the FDA banned Juuls

How the mighty have fallen.

words by: Kayla Carmicheal
Jun 28, 2022

In a long-awaited decision, the Food and Drug Administration has ordered Juul to pull its vapes from U.S. markets. This is a huge move and definitely a blow to the vaping market—of which Juul had 75% control over in 2018. The FDA states that the decision applies to every product that’s being marketed. It could come as a surprise to some, but it’s definitely not something out of the blue. Let’s talk about why this happened.


In 2019, it was found that 1-in-4 teenagers had used an e-cigarette in the past month, which was a huge spike from just 11.7% the previous year. Additionally, 10.7 million people ages 12-17 have either tried them or are open to the idea. But in tandem with that, especially in the past 2 years, there’s been a surge of e-cigarette-related lung diseases popping up, and mostly in young people.


This led to the FDA seeking a crackdown on vapes, and 3 of the industry’s biggest markets—including Juul and Imperial—had to submit an application to keep selling their products. The application basically had to prove that their vaping products were safe to use and weren’t poisonous. Well, the results are in, and it’s not looking too great for Juul.


The FDA announced, “After reviewing the company’s premarket tobacco product applications (PMTAs), the FDA determined that the applications lacked sufficient evidence regarding the toxicological profile of the products to demonstrate that marketing of the products would be appropriate for the protection of the public health.” The FDA goes on to state that Juul provided “conflicting data” on whether or not their pods leaked harmful chemicals.


For example, just last month, Doja Cat had to cancel her tour with The Weeknd because her vape usage led to a tonsil infection. She forgot to take her medication, drank some wine during the BBMAs, and then…



She then announced that she was quitting vaping to heal her tonsils. The tweet came as a surprise for many—Doja Cat was rarely seen without her vape. In fact, she had to throw her vape off camera somewhere as she went to accept her Grammy a few weeks prior. But now, we’re seeing people getting diseases and infections in real time. It’s scary for those who regularly vape—Doja Cat is only 26, and her livelihood is based on her voice.



Many people point to Juul as being responsible for jumpstarting the youth vaping epidemic and are praising the decision. As for Juul, a company that’s struggling to find success expanding internationally (and has had to settle a couple of court cases), this is a devastating blow. Many people, of course, are mass-purchasing the product before it clears shelves.


If you are a smoker, how do you feel about the decision? And if you prefer THC in your vape, do you think you’ll look at edibles or topicals?


Photo via Bloomberg/Getty Images