Fashion, Tech

Google has a new feature that assists Fashion enthusiasts

Now you don’t have to ask where they got it from.

words by: Sahar Khraibani
Oct 18, 2022

Quite often, you see an item worn by someone on the internet, and you wonder where they got it from so you can get your hands on it. Many of us end up scrolling through the comments section trying to find some tags or any information from the creator, but gatekeeping is a big thing in the fashion industry. With the gap between tech and fashion getting smaller, Google Search’s new feature will make it easier for anyone to find fashion pieces or items that catch their eyes. Hurray, fashion enthusiasts!


Google’s Search tool now encompasses the ability to search through images, making it easier to isolate and find products. Image search is not a new thing, but you’re now able to find specific items in images and have the search engine lead you to a link where you can purchase them. It could be prints on a jacket, or a specific type of denim, or even a piece of furniture that caught your eye in a creator’s video that you took a screenshot of. You are now able to search and have Google seamlessly identify items and discover new brands.


While Google’s search bar essentially remains same, you may now scan an object or item, or upload a screenshot by tapping the camera icon. The feature will assist you in finding products that may otherwise be hard to locate, by finding the identical item or something comparable.


Here are some of the detailed steps available on the website:


“Your results can include:

  • Search results for objects in the image
  • Similar images
  • Websites with the image or a similar image


Search with an image from a website


Important: To search with a website image in the Chrome app, you must make Google your default search engine.

  1. On your Android phone, go to the Google app or Chrome app.
  2. Go to the website with the image.
  3. Touch and hold the image.
  4. Tap Search Image with Google Lens.
    • To search an object in an image, if available on the object, tap Select.
    • To search part of an image, tap Select image area, then drag the corners of the box around your selection.
  5. At the bottom, scroll to find related search results.


Search with an image saved on your phone


Important: For now, this feature isn’t available on Android tablets.

  1. On your Android phone, open the Google app.
  2. At the bottom, tap Discover.
  3. In the search bar, tap Google Lens.
  4. Take or upload a photo to use for your search:
    • To take a photo: Point to an object with your camera and tap Search.
    • To upload an existing image: Tap Photo picker and select a photo.
  5. Select the area you want to use for your search:
    • Use an object in the image: If available, on the object, tap Select.
    • Use part of an image: Tap Select image area, then drag the corners of the box around your selection.
  6. At the bottom, scroll to find your search results.


Tip: To get more specific results select a smaller area on the image.”


In related news, fashion awards are taking place in the Metaverse.


Photo via Google