Fashion, Tech, Wellness / Self-Care

Did you know Gucci has a smart ring collaboration?

With Oura Ring.

words by: Sahar Khraibani
Jun 13, 2022

The Oura Generation 3 ring, an effortlessly discreet tracker for fitness with advanced sleep metrics, is getting a remodeling. Oura has announced a new collaboration with Gucci to turn this tracker into a luxurious accessory clad in 18-karat gold.

 

The Generation 3 ring debuted late last year, with a slew of new calibrations and improvements, including live heart rate,  activity tracking, and sleep quality tracking. The device is also waterproof up to 100 meters, has a battery life of 4-7 days, and can easily be connected to your Apple Health and Google Fit apps.

 

 

The Gucci x Oura Ring adds a high fashion twist to Oura’s sleek, adaptable design. The ring’s design features are unmistakably Gucci, with a faint imprint of the Italian fashion house’s instantly recognizable interlocking G emblem and a delicate, 18-karat gold braided trim on the synthetic black corundum band. The Gucci redesign of this ring looks slick and incredibly luxurious.

 

In their blog post, Oura announced the collaboration as “a celebration of your individuality and self discovery, from the inside out. Together, the special edition Gucci x Oura Ring and accompanying App deliver all of Oura’s research-grade technology, personalized guidance, and insights in a new ring design, exquisitely crafted with Gucci’s legendary style.”

 

Michael Chapp, Oura’s Chief Operations Officer continued by adding: “As a health and wellness platform at our core, we recognize that what you wear also impacts how you feel. Oura’s ring form factor has consistently set us apart in biometric accuracy, comfort, and style, and with the Gucci x Oura Ring, we’ve brought fashion and function even closer together.”

 

The release of this collaboration comes with a film. In a whimsical time loop day moving from sunrise to sunset, the Gucci x Oura film follows a protagonist on her fast-paced daily routine. The Oura App analyzes health data and delivers back their science-backed insights, empowering the protagonist to reach her full potential. From an easy wake-up call thanks to a good night’s sleep, to a good workout and then a night out on the town, the Gucci x Oura ring delivers it all.

 

 

This is surely going to be one of the most exclusive, popular, and coveted accessories of the summer of 2022.

 

You can shop the Gucci x Oura collaboration on gucci.com for $950 USD. With the purchase of the ring, you receive a lifetime Oura membership and exclusive access to the Oura app.

 

In case you missed it, Gucci teamed up with adidas and Gucci is now accepting Crypto payments.

 

Photos via Oura