Something that tends to get overlooked as we get older is proper hair care. For many of us, we grew up knowing the basic rule of thumb – keep your hair clean. We don’t learn a whole lot about keeping it moisturized, keeping it tangle-free, and most importantly, keeping it lush into our older years with anti-aging practices. In the past, we saw that skincare, body care, and hair care were mostly marketed towards women. According to Allied Market Research, the men’s personal care industry is projected to hit $166 billion by 2022. Mind you, this information was sourced in 2019. We have seen personal care purchases skyrocket throughout the pandemic in 2020 and will probably see the predicted trajectory change dramatically should we continue to stay at home for the duration of the COVID-19 pandemic.
Unfortunately, losing hair becomes a very real problem for many of us in our 20’s. Just when I thought I figured out the anti-aging basics for my hair type, I found out that Unilever is currently undergoing a huge class-action lawsuit related to their TRESemmé Keratin Smooth Color Shampoo. This shampoo, along with so many other hair care products, uses DMDM hydantoin, an ingredient known to slowly release formaldehyde when coming into contact with water. The Cosmetic Ingredient Review (CIR) and the Scientific Committee on Consumer Safety (SCCS) has previously reviewed safety data and stated that DMDM hydantoin is safe to use at appropriate levels and is used as a preservative in hair care products.
That being said, better safe than sorry. I am not one to preach a completely “natural” lifestyle, but when it comes to anything related to anti-aging, I try to stay as precautious as I can. If you can avoid using personal care products with preservatives, do it. You might have to use more products to get the hair of your dreams, but it’s worth it if you can avoid the possibility of losing your hair later on.