If you’ve got it, flaunt it right? Luxury house Hermès is taking this statement to another level with its new HermèsFit program. The French Maison is headed to Williamsburg, New York this week from November 4-7 to run a fitness pop-up program that “puts the house’s accessories in the limelight.”
What to expect
HermèsFit is giving fans a chance to experience Hermès accessories in multiple fitness settings. Before the workout, you will select your accessories. Their website for the Brooklyn event mentions a schedule that consists of:
- Carrè yoga – where you choose a scarf, find your balance and then exercise flexibility.
- Belt stretching – where you find the perfect belt to breathe, stretch and relax.
- Kickboxing with bracelets – where you grab punch in style.
- Voguing with hats – where you work on posing.
- Mirror mirror – where you mimic you coach’s best moves with your favorite leather accessory.
After the 20-minute fitness class, Hermès will give you time to refresh yourself in their beauty lounge. All-in-all, the experience is supposed to last around 45 minutes and the best part, it’s complete free. You just have to bring your own workout clothes and a proof of vaccination.
The HermèsFit event also promises ample time for you to enjoy their juice bar and meet with their coaches. If you book a night class, you may even get surprised with artistic performances, concerts and DJ sets between 6-8PM EST.
How do I reserve a spot?
You can book a class or reserve a 1-hour time slot to just chill by visiting hermes.com. The space is open from 11AM to 8PM daily. It’s highly recommended that you book a class in order to get priority entrance.
Where is it?
The pop-up event will take place at the address below. Walk-ins may be possible if capacity isn’t reached, but we highly recommend that you reserve a spot.
60 North 6 Street
Brooklyn, NY 11249
While these activities may sound ridiculous, you can’t hate on the brand’s willingness to break into the wellness/self-care sector in a creative fashion. This isn’t a bad way to spend the weekend with your significant other and definitely beats trying to cop any of the actual HermèsFit accessories for retail on hermes.com.
In related fitness news, check out these dope, simple and truly free exercises that you can do while at your desk.
Photo via Hermès