Swedish fashion giant, H&M just launched a new collection using sustainable vegan cactus leather for it’s ‘Innovation Stories’ concept store model. The Innovation Stories model will highlight innovative sustainable processes and will feature DESSERTO cactus leather.
DESSERTO is the original creator of cactus leather. Made in Mexico, their cactus leather is cruelty-free and made by drying mature cactus leaves and then transforming them into leather. All the fashion players, indie or mainstream, have contacted DESSERTO for more greener collections. H&M has now partnered with the popular company to create a more sustainable and circular fashion system.
“Our new concept continues H&M’s journey towards a sustainable and circular fashion system. Innovation Stories allows us to develop and grow, all while creating desirable and long-lasting pieces that we hope our customers will love and be proud of,” Ann-Soffie Johansson, the brand’s creative advisor said in a statement. According to the concept designer, “Innovation Stories is a platform that pushes [their] experimentation to the next level. The initiative encourages [their] work with scientists and developers and puts a spotlight on [their] progressive ideas.”
Arguably, the most conscious decision you can make is to buy secondhand, or not buy at all, but sustainable alternatives are a great addition for people wanting to shop. The collection was available from March 18 until April 1 and the 23-piece collection featured white cotton shirts, joggers, jeans, trousers and accessories in: Texloop RCOT recycled cotton, ECONYL regenerated nylon (derived from ocean waste), Eastman Naia Renew cellulosic acetate (made from wool pulp), and Evo Fulgar polyamide (yarn made from castor oil). The color choices were white, light blue, vivid orange, lime green, beige, and mint.
Photo via H&M