Education, Wellness / Self-Care

This is how long should you test a Skincare product

A month? A few days? What is it?

words by: Natasha Marsh
May 10, 2022

I have a huge issue with brands (regardless of industry) that claim their products works for every single consumer. Hair brands that claim products can work on all hair types are the biggest liars out there. The only industry that does this right is pet food. They understand that the fundamental foundation of a cat is different than a dog, and therefore, needs to be nourished in different ways. Ergo, they don’t offer the same products for all animals. Instead, they take the time to understand their niche. I wish the same was applied in the skincare industry, where claims of “all skin types” and “instant results” run rapid.


Yes, you can certainly get a great glow after executing your skincare routine, but not instantly. The glow you see is the reflection a product’s formulation has against the light. You might notice that your skin might become dry, or randomly break out from time to time. This is because skin works on a cycle.


The skin cycle

On average, skin cells last for 28 days before shedding. So, to properly test a skincare product, you should give it at least 28 days. The process begins in the dermal layer of the skin before coming up to the skin’s surface. What’s occurring is the maturation of cells, building enough strength to travel to the surface. Once strong enough, they attach themselves to the barrier function that protects the body from toxins, simultaneously locking in moisture.


Cells go through a 4-step process during the skin cycle: Dry, Improving, Glowing, and Oily. It’s rare that all skin cells reach the same phase at the same time, which is why you might experience random pimples, or dry spells during the 28 days. If your skin is dry, apply a serum or oil over the face for Vitamins A and E, and essential oils to promote hydration and healthy cellular turnover. If you are experiencing glowing, this is good, as skin is likely hydrated, and pores are smaller. You can continue to use a serum to enhance the complexion, but this is optional.


If your skin is oily at some point during the skin cycle, you might notice large pores, more irritation, and breakouts. To combat this, get a good exfoliant that works to unclog pores and balance oil production without leaving a greasy residue. Essentially, it works to balance the overall glow of the skin to create even skin tone. Other products also help to repair cells. These skincare products can be water-soluble and deeply penetrate skin. Just be careful not to over-exfoliate.


It’s also good to remember that mature cells aren’t totally ready to react with the environment yet. If they are exposed too soon, for example with over-exfoliation, you might notice damage in the form of dryness or irritation.


Moral of the story, trying new products requires a certain level of patience. 28 days, to be exact.


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