Rapper and actor Ice-T is heading into the weed business. Recently, he’s obtained a cannabis license by the State of New Jersey to open his own dispensary in home stomping grounds. Though he’s native to Edgewater, The Medicine Woman and its 5,000 square feet location will find its home in Jersey City (a few miles from Manhattan), later this year.
Ice is going into this venture with Charis Burrett, also known as Charis B. The former Playboy playmate is the founder of ultra-popular Californian cannabis company, The Medicine Woman. (The name makes a little more sense now, right?)
The Medicine Woman Jersey City will be dedicated to having a positive social impact, and with it, the founders aim to change the conversation around the state’s weed culture. In NJ, and around the country, Black people are 3 times more likely to be charged with possession than white counterparts.
“I’ve dedicated my life and career to giving back and paving the way for minorities,” Ice says. “As a New Jersey native, I’m excited for the opportunity legalization offers our community, and I look forward to ushering in a new era for cannabis in the state.”
To accomplish their mission, the staff will be from the community and sourced from places like the Jersey City Employment and Training Program, as well as the Last Prisoner Project. Other partnerships include the Jersey City Mural and Arts program, Hudson County Community College, and the Madeline Fiandi LoRe Foundation for Cancer Prevention.
Ice says that partnering with Charis B. will be vital in ensuring “a premium experience for our customers and community.” Burrett notes that The Medicine Woman, with roots in being a non-profit service, prioritizes giving back to communities and providing access to safe and affordable cannabis.
“Partnering with Ice-T to bring The Medicine Woman to New Jersey is a meaningful extension of our mission, to provide Nothing But The Best,” she notes in a press release.
While it’s no secret that the weed business is booming, and this venture will likely be successful because of that, the potential revenue isn’t all about lining Ice’s pockets, telling the State board that the business’s potential earnings will be put in part to help the community.
“My brand is honesty, nobody starts a business thinking about social impact, they start a business because it’s lucrative.”
As for product offerings, the dispensary will echo that of others around the country. Shoppers will be able to browse the latest from popular local cannabis brands, including limited edition merch.
After you pick up from the dispo, chill out with these shows you can watch while you’re high.
Photo via Gina Wetzler