AI-generated captions appearing on Instagram videos

Added accessibility for the platform.

words by: Sahar Khraibani
Apr 8, 2022

Instagram‘s CEO, Adam Mosseri, recently announced that auto-generated captions will be added to their videos. The Instagram team expects that this feature will make the platform more accessible to deaf and hard-of-hearing users.


On Tuesday, March 1, Mosseri tweeted about the news: “It’s a long time coming, but we’re excited to share a new tool that empowers those in the deaf and hard-of-hearing communities. Videos on Instagram will now have auto-generated captions, where you have the option to turn them off or on.”


Instagram users had to manually compose captions for their videos before the change. This can take a long time, and customers have been compelled to look for workarounds. Fortunately, Instagram appears to be aware of the issue. As a result, they launched a new web application that can analyze audio and generate text captions using AI. However, you have to be aware that this tool may still contain a number of flaws.


First and foremost, keep in mind that the text generated by the AI system will not be perfect. If some of the words in the caption appear to be mistakes or homonyms, users should not be shocked. According to sources, as more individuals utilize the tool, the system will improve. This is because the AI system will learn when and how to utilize words appropriately.


During the launch, captions will only be provided in “certain languages.” It has yet to be revealed which languages will be included, but English will undoubtedly be one of them. In the coming months, Instagram says it will continue to improve the captions feature and add more languages.


Here’s how to use the auto-generated captions

It’s worth noting that auto-generated captions could cause a significant shift in the system. As previously stated, this is primarily intended to assist hard-of-hearing and deaf users in using the app. This could be useful for users who prefer to read text or who wish to watch Instagram videos without sound.


Instagram, in particular, would most likely have to keep an eye on its system for changes in user viewing habits and engagement.


The new auto-generated captions’ functionality on Instagram videos will be enabled by default. Users will have the choice to turn the feature on or off, which is good news.


Users can switch on or off this function by going to their app settings and selecting the “Manage Captions” choices, according to Mosseri’s tweet. Users can turn the feature on or off according to their preferences.


Users are advised to update their systems because the new Instagram auto-generated captions may only be available in the most recent version of the program.


Because the Instagram auto-generated tool is still a new technology, it’s difficult to say how effective it will be. For the time being, fans are encouraged to try out the feature by logging into Instagram.


New updates and user input on this functionality should be available soon.


In other news, ​​Instagram has a new feature, Private Story Likes.


Photo via Instagram