Instagram’s two new ways to sort feeds: Favorites and Following

The return of the chronological feed.

words by: Sahar Khraibani
Apr 18, 2022

If you want it, chronological ordering on your Instagram feed is back, after being disabled for so long. Following and Favorites are two new ways to filter and check your Instagram feed that were released at the end of March. They allow users to browse posts from every followed profile, or in a personalized list in reverse chronological order. The new features are in addition to the already existing Home experience, and users can now move between the Home, Following, and Favorites feed formats with ease.


On their blog, the Meta owned social app shared:


“Your Instagram feed is a mix of photos and videos from people you follow, suggested posts and more. Over time, we’re going to add more recommendations to your feed based on your interests — Favorites and Following are new ways to catch up on recent posts from the accounts you follow. Favorites shows you the latest from accounts that you choose, like your best friends and favorite creators. In addition to this view, posts from accounts in Favorites will also show up higher in your home feed. Following shows you posts from the people you follow. Both Favorites and Following will show you posts in chronological order, so you can quickly catch up on recent posts.”


Users can browse the posts of everyone they follow by clicking Following, starting with the most recent post. The Favorites feature works in the same chronological sequence as the main feed, but it restricts the feed to a maximum of 50 accounts. You can edit them at any time. Posts from your Favorites list will appear higher on your home feed and will have a star icon.


For Instagram feeds, the existing Home experience, which ranks content based on what the algorithms think you’d like to see the most, is still the default. According to an Instagram spokesperson, people have a better experience with a ranked feed, so they won’t be defaulting people into a chronological feed.


This all means that the way you’ve been seeing your Instagram feed won’t change. Following and Favorites, on the other hand, will be available for you if you want a different approach to see the most recent posts from everyone you follow, or a custom selection of 50 Instagram accounts.


As a closing statement on the announcement, the company shared: “We’re always working on new ways to improve your Instagram experience. We’ll continue to build features like Favorites and Following to give you more choice and control over what you see, and help make the time you spend on the app feel more intentional.”


In other news, moderators can now be added to IG lives.


Photo via Instagram