Following in the footsteps of TikTok, Instagram is testing out a feature that will potentially let users pin their posts to their grid the same way TikTok users can pin videos. Pinned posts are generally positioned at the top, giving a curated hierarchy to a user’s profile and functioning similarly to the Story Highlights on users’ profiles.
According to TechCrunch, some users have already been able to see this as an option on their profiles. The accounts that already have access will see a “pin to your profile” option once they press on the three dots icon next to posts. The post will then appear at the top of a user’s feed on their profile.
Users can currently pin Stories to their profile pages on Instagram. Users would be able to prioritize some of their content by highlighting a specific post with this new functionality. At the moment, it’s unknown whether a user may pin an unlimited amount of posts, or when the tool will be made available to a wider public.
Users who wish to highlight their favorite posts that may have been buried farther down in their photo grid may find the ability to pin a specific post to their profile a very useful tool. Creators that post more frequently but wish to promote a single post in particular might find the functionality handy.
The pinned posts test was released approximately a week after Instagram said that as part of a minor test, it will remove the “Recent” button from the hashtag pages for some users. When you click on a hashtag, you’ll be led to a page where you can sort through the content that has been shared with that hashtag by way of three categories: top, recent, and reels.
Some users will now only see the “Top” and “Reels” tabs on hashtag pages as a result of this change. The adjustment might be viewed as a method for Instagram to promote Reels, which is its main TikTok competitor, while simultaneously focusing on uncovering the posts that are the most popular on the platform.
Instagram is also experimenting with a new tool that will make it easier for users to find and support social issues and causes directly using hashtags. You can now support a variety of social movements by searching for certain hashtags linked with them. This new function is being rolled out to hashtags related to major causes on Instagram, such as #womensrights, #BlackLivesMatter, and #climatecrisis.
In other related news, is Instagram creating a voice recording feature for Story responses?