Instagram is finally letting everybody share links in their Stories. Previously, this feature was only accessible to verified accounts or ones with very big followings.

The announcement

On their blog, IG shared:

“When we first introduced Stories links, the feature was limited to verified accounts or those with a certain number of followers. We’ve heard from the rest of our community that they also want to share things that matter with their friends and family. Whatever you’re into, from cooking to volunteering or shopping, you now have a space to share in Stories — regardless of your account size. We continue to be inspired by the change-makers on our platform and those who want to turn their passion into a living by sharing links. We recently introduced new ways for creators and businesses to reach more fans, engage their community and grow their reach, and we aim to further support them with access to links.”

Apparently, after receiving feedback from the community, the company decided to open up a whole new foray into accessibility and equality on the social media app.

The company said that the interface sharing is supportive in numerous ways to accounts of all sizes and sorts, which is why it’s allowing this new feature to empower everybody to share what they need in their Stories. Link sharing has been to a great extent, utilized by makers and businesses to direct their viewers to websites or sign-up for benefits and more.

How to access it

Now you’re probably wondering, how can I access this feature. Well, here’s how according to the company:

“Use the Link sticker to add a link to your Instagram story. When people tap on the sticker, they’ll be redirected.

To add a Link sticker:

• Capture or upload content to your story
• Select the sticker tool from the top navigation bar
• Tap the “Link” sticker to add your desired link and tap “Done”
• Place the sticker on your story — like our other stickers — and tap on the sticker to see color variations”

It is worth noting that Instagram still doesn’t allow direct linking in posts, which is why “link in bio” platforms like Linktree, Shorby and Linkin.bio have become popular over the past few years.

I, for one, am very excited about this new feature. Having the ability to share articles and links with my following without having to direct them to my bio will be a game changer.

In related Instagram news, you can control how “provocative” your feed is and upload from a desktop now.

Photo via Instagram