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Consumer Behavior

Is it really brands’ responsibility to create functional face masks?

words by: Natasha Marsh
Jun 14, 2020

“Face masks but make it fashion” has been trending for weeks now. Luxury brands like Gucci and Louis Vuitton all making face coverings a part of their inventory. High street brands like Old Navy, Madewell, and Nike following along.

Although face masks protect you from potential contamination, they are not very convenient for the average American. In fact, Americans have been very frustrated utilizing their phones while wearing a mask. The face covering has somehow tampered Face ID and enraged Americans so much so that Apple is in the final stage of developing a new technology that allows iPhone users to easily use phones while wearing a mask. 

 

 

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Another company, based in New Orleans, Ellen Macomber, has put a hole in their face coverings so customers can easily drink their beverages while masked. Basically, there is a small flap that can be closed when not in use, and opened when you need a drink. 

It’s comical that Americans are looking for the easy way out here. How much time do you spend taking off your mask to get into your phone or take a sip of your beverage, and then put it back on? My guess, maximum 15 seconds. There are so many other things going on in the world to worry about and get angry about.

Protect your energy and save these brands the headache. 

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