While the monochromatic art style isn’t something that Guatemalan artist Joshua Vides invented, it is something he has perfected. The Reality to Idea founder has taken his aesthetic across the globe and most recently did collaborations with Xbox and New Balance. Now, he’s teaming up with Kingsford.
The limited edition grill
Kingsford, the charcoal brand, first teamed up with Ben Baller on a limited edition gold grill earlier this year. The second act for the name that’s synonymous with barbequing is a limited edition Everdure Cube grill and kit designed by Joshua Vides. His imperfect bold black lines and dots are applied to the edges as well as the latch and branding. The grilling kit also includes Kingsford Match Light Charcoal, matches, embroidered apron and card signed by Vides.
What they had to say
Both Vides and Kingsford look to push the boundaries of food with the collaboration and bring in a new generation of grillers.
Here’s what Joshua Vides had to say about the opportunity:
“I’m so excited to be partnering with Kingsford to inspire new generations — whether it be through art or food. Creating the latest custom Fire Drops allowed me to tap into what fuels my own work with Reality to Idea and pair it with Kingsford’s fiery spirit. Together we’ve created a wonderful blend of cultural elements that we hope will ignite curiosity in a whole new wave of grillers.”
Kingsford Marketing Director Ram Gopalakrishnan added:
“We know that there’s a big appetite to tap into the incredible flavors you can only get with Kingsford charcoal, and to do it all in style. This latest limited edition grill partnership with Joshua Vides is the ultimate culinary accessory for anyone who wants to eat great food and look good while doing it.”
How to get it
Just like the Ben Baller drop, this collaboration will only be available through NTWRK. You can purchase the entire Kingsford x Joshua Vides Grill Kit on NTWRK for $495 plus shipping and handling tomorrow, November 16, 2021 at 2:30pm PT (5:30pm ET) via the NTWRK app.
In related food and art collaborations, check out the Off-White x Ginori 1735 homeware collection.
Photos via NTWRK/Kingsford