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Kanye West dropped by adidas, CAA, JP Morgan and others

Took them long enough.

words by: Kayla Carmicheal
Oct 25, 2022

It’s official: On Tuesday, October 25, adidas formally ended its nearly 10-year partnership with Kanye West. This comes after harmful anti-Semitic remarks the rapper made on Twitter before the social media site removed his account.

 

adidas faced pressure to cut ties

Since the tweets, many urged adidas to cut ties with Ye. Some pointed out the German company’s Nazi history, #BoycottAdidas was trending, and the Campaign Against Antisemitism started a Change.org petition. By Tuesday, over 175,000 signatures had been amassed.

 

During a podcast on October 16, Kanye said “I can say anti-Semitic things, and adidas can’t drop me. Now what?”

 

Here’s what, as the company states: “adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.” Noting the termination will be effective immediately, ending production of everything Yeezy, a financial hit which is expected to be a $250 million loss.

 

adidas ended the statement with “adidas is the sole owner of all design rights to existing products as well as previous and new colorways under the partnership.” If you recall, West recently criticized the brand for not giving him enough creative control of the Yeezy brand, including the sneakers that helped catapult him to billionaire status.

 

Following the statement, groups such as the International Legal Forum, the Anti-Defamation League, and Antisemitism.org praised adidas for ending the deal, with the ADL mentioning that “adidas’ action sends a powerful message that antisemitism & bigotry have NO place in society.”

 

CAA, JP Morgan, and MRC also call it quits

Creative Artists Agency, known for representing names such as Robert Covington, Jalen Brunson, Zendaya, Samuel L. Jackson, Shonda Rhimes, and Steven Spielberg, also dropped West. He’d been with the company since 2016.

 

The previous year, West was with UTA. On Sunday, its president, Jeremy Zimmer, sent a memo to staff, asking them to support boycotting West, stating that the regrettable use of racism, antisemitism, and bigotry is all too common. “Throughout history some have used their public platform to spew the plague out loud and spread the contagion to dangerous effect,” the memo says. Mentioning the recent support of West by Neo-Nazis, it continues with “Kanye is the latest to do so, and we’re seeing how his words embolden others to amplify their vile beliefs.”

 

In addition to that, earlier this month, JP Morgan Chase, one of the largest banks in the US, announced the end to its relationship with West and the Yeezy brand. A letter sent to him was posted on Twitter. Before being banned, West publicly called out the bank for not giving him access to its CEO on social media.

 

On Monday, MRC (Ozark, House of Cards, Knives Out) pulled out of distributing West’s finished documentary. Executives stated, “We cannot support any content that amplifies his platform. The silence from leaders and corporations when it comes to Kanye or antisemitism is dismaying but not surprising. What is new and sad, is the fear Jews have about speaking out in their own defense.”

 

West has also been dropped by his legal team, the same one who defended Johnny Depp recently, for his upcoming legal proceedings with the family of George Floyd.

 

We explained the history of West’s beef with adidas, what led to this slew of terminations, and previous companies to speak out against West here.

 

Photo via Getty