Fashion, New Products

Kith x BMW – a true M lovers collection

words by: Matt Peng
Oct 19, 2020

Last week Ronnie Fieg became the latest designer to join in on a car collaboration as he unveiled his BMW design study with his personal 1989 BMW M3 E30 and a brand new 2021 BMW M4. The E30 was sent to Germany and rebuilt using BMW Classic Parts to make it 100% authentic to its 1989 self and added Fieg’s design elements like a Kith BMW Roundel emblem on the hood, trunk, rims and steering wheel as well as a custom Kith Motorsport badge on the trunk and embossed Kith Monogram leather interior. On the other hand, the M4 applied those same details, including a Cinnabar Red paint that’s no longer offered.



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My first album cover 🍒

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Joining the likes of his friend Teddy Santis, who did a custom Aimé Leon Dore 964 Porsche Carrera 4 a few years ago, and Virgil Abloh, who did a custom Mercedes-Benz G Wagon project earlier this year, this latest one-of-one car project from the Kith founder isn’t for sale but does come with an accompanying apparel collection for all the Kith and M lovers out there.



With 94 styles of apparel and accessories, this collaboration is Kith’s biggest undertaking yet. The Kith for BMW Collection is also the first of its kind for the German automotive maker. Fusing custom-milled fabrics and specific color-blocking, the ethos of Kith and BMW come together on cardigans, race-inspired jackets, knitwear, sweaters, track suits, hoodies and tees. Accessories play right into the hands of petrolheads as items like microfiber towels, valve caps and license plate frames are offered alongside mugs, pillows, umbrellas, and more.


Check out the lookbook below and expect the full collection to arrive on October 23 via and all global Kith stores.



Photos via Kith