Fashion, New Products

Fire Finds: Kith x Casio G-Shock GM-6900 “Rainbow”

A timepiece for the modern man.

words by: Matt Peng
Mar 19, 2021

This week’s Fire Finds is for someone looking to add some wrist candy in the form of a timepiece. A recognizable silhouette from Casio G-Shock that was first introduced back in 1995, the GM-6900 model is a classic. Seamlessly balancing form and function, it’s been chosen for numerous collaborative efforts throughout the years. This time around, Kith has added their flare to the watch.


Going for an iridescent effect on the forged metal bezel, Kith experimented with over ten rounds of color gradation samplings to arrive at the final product – and what a beautiful product it is indeed. In their own words, Kith’s press release says “We sought to execute a three-dimensional expression with different colors on the sides to create a watch that would stand alone in the 6900 archives.”



This colorway definitely isn’t for the faint of heart, especially when partnered with a translucent strap – you have to really own this piece on your wrist. That strap arrives in two versions: one completely translucent and one that features the Kith monogram print. Matching the back panel of the watch, the buckle is done with a metallic blue branded finish. I like that this watch looks and feels both mature and brand new all at the same time – like it took inspiration from watches that are 10x or 100x more expensive.


Just like every Casio G-Shock watch, this one is also shock-resistant and water-resistant up to 200 meters (656 feet). Technical aspects built-in include an electro-luminescent backlight, three measuring modes, two years worth of battery life, flash alert, multi-function alarm and full auto-calendar all the way until 2099.


Kith will release this “Rainbow” edition of the GM-6900 on March 22 as part of their Monday Program through Kith stores and A special custom packaging was created for this project and every purchase will include a zine that was made just for this launch. Get ready to drop $400 to own this timepiece.



Photos via Kith