On October 16, Kith posted on their blog revealing their latest HBO collab, this time around featuring Curb Your Enthusiasm. J.B. Smoove, who plays Leon Black, is featured in the capsule campaign sporting the face of his ride-or-die (who he lovingly/annoyingly nicknamed) LD.
The show, spearheaded by Seinfeld creator and writer, Larry David, is going into its 11th season and it looks like our favorite protagonist (and antagonist) hasn’t learned a single thing about social decorum. In the trailer for season 11, we jump right into the situation that gets David in the most trouble — being at a table of people he hates and barely tolerates.
We see the pain in his side, Susie, giving a toast and imploring Larry and her husband Jeff to repeat her genuine toast to friendship and interpersonal connection. In his classic style of spitefulness, Larry David turns to Susie’s husband (and his agent/best friend), makes intense direct eye contact, and mockingly recites, “Helloooo, I see you, I acknowledge you, I connect with you,” and finishes the toast by saying to Susie, “You see how stupid it is?”
The 11th season will mark the return of supporting characters played by J.B. Smoove, Cheryl Hines, Richard Lewis, and Jeff Garlin. It will also feature Jon Hamm (Mad Men, Bridesmaids), Vince Vaughn (Wedding Crashers, Dodgeball), and Seth Rogen (Superbad, Pineapple Express).
The capsule collection included a full range of Kith and Curb Your Enthusiasm co-branded hoodies, crewnecks, and tees depicting recognizable moments from the show — more specifically, Larry David’s iconic quotes and moods.
The hoodies and crewnecks will be offered in Kith’s 500 GSM fleece and the tees will be offered in their 230 GSM cotton jersey. Kith’s Vintage Tee Program will also be available with this capsule. The tees in the Vintage Tee Program have undergone an extensive wash process to look and feel like vintage items with its distressed vintage appearance. Last but not least, accessories include mugs, as well as a wood coaster and poster.
The entire capsule collection is now sold out from Kith but you can cop via stockx.com. Catch season 11 of Curb Your Enthusiasm on October 24, both on HBO and HBO Max.
In related entertainment news, check out the three trailers that premiered at DC FanDome 2021.
Photo via Kith