MEDICOM TOY’s [email protected] figurine, whether in its 100%, 400% or 1000% form can be recognized by any enthusiast, hobby nerd or diehard collector from a mile away. It’s that iconic. They’ve partnered with creatives, fashion brands, shows, movies, and pretty much everything you can think of in between. Now, the company has allowed beauty brand Lancôme to use the [email protected] as a blank canvas of expression.

Alongside NTWRK, the shoppable livestream platform for all your hype needs, Lancôme customized 10 exclusive [email protected] Here’s what the official press release had to say about the design and partnership:

“For the LANCÔME x [email protected] partnership, the bear’s versatile shape and blank slate allows the modern reinterpretation of Lancôme’s logo and rose emblem to come alive with vibrant colors. The toys will be released alongside one of LANCÔME’s most iconic products, the Advanced Génifique serum, with limited edition, collectible [email protected] themed packaging. Pairing the Advanced Génifique serum with one of the most edgy and desired modern collectibles allows Lancôme to put an artistic spin on one of their most iconic products, transforming them from beauty products to limited edition art collectibles. “

This isn’t the first time we’ve seen the grooming and wellness space come into the world of fashion, art and design. In 2020, designer Heron Preston partnered with Moon to give us orange toothpaste, which released on StockX. Also in 2020, Pharrell launched his Humanrace skincare brand. And later that same year, NIGO’s Human Made teamed up with Verdy’s Girls Don’t Cry brand for a shampoo and treatment set.

The emphasis on grooming, wellness and self-care has been exponentially magnified thanks to the pandemic. Brands that operate in the beauty and wellness industry are looking at all these new opportunities for collaboration. Trying to build brand awareness with limited edition releases is a tried and true formula for success.

The lucky winners of the $1.15 drawing on NTWRK last night are going to receive a set of 100% and 400% Lancôme x [email protected] and a 1.7 oz bottle of Advanced Génifique Serum. The price of the drawing paid homage to the $115 sales price of the Advanced Génifique Serum (1.7 oz) according to Lancôme.

Interested in Gen Z and Millennial skincare trends? Here’s 3 to get you started.

Photos via Lancôme/MEDICOM TOY