Entertainment, Tech

LEGO and Epic Games create kid-friendly space in the Metaverse

Another addition to the Metaverse.

words by: Sahar Khraibani
Apr 27, 2022

Epic Games, the creator of Fortnite, has announced a collaboration with LEGO to create a metaverse geared at children. The corporations claim they will design the metaverse’s future to make it safe and enjoyable for children while also creating an immersive digital world for them to play in.


While the corporations did not elaborate on their ambitions for this virtual world, they did describe 3 principles that they claim will assure the safety of the digital areas they create. The two will collaborate to prioritize children’s safety and well-being, protect children’s privacy, and provide children and adults with tools that offer them control over their digital lives.


Epic CEO and founder Tim Sweeney shared in a press release: “The LEGO Group has captivated the imagination of children and adults through creative play for nearly a century, and we are excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families.” Sweeney has previously stated that he sees the metaverse as an online playground where people can play games like Fortnite and watch Netflix movies together.


Epic said in a statement that the digital experience will be family-friendly and encourage kids to be confident creators. The corporations want to pool their resources to ensure that the future generation of the internet is built with childrens’ safety in mind. There’s no indication yet on how the virtual world will look or when the two corporations will deploy it.


LEGO CEO, Niels B Christiansen, shared in a press release: “Kids enjoy playing in digital and physical worlds and move seamlessly between the two. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences. But we have a responsibility to make them safe, inspiring and beneficial for all.”


The concept of the metaverse is already proven to be dangerous to young people, forcing Epic and LEGO to put in place strong precautions around their envisioned virtual environment. Both are joining a slew of other corporations attempting to create their own metaverses.


Meta is primarily focused on the development of the metaverse and has even altered its corporate logo to reflect its future intentions. Last September, the corporation announced the creation of a $50 million research fund to ensure that the metaverse is constructed properly.


Since then, the corporation has reaffirmed its commitment to the metaverse, canceling its F8 developer conference in order to focus on the metaverse’s development.


In other news, Meta is reportedly building the world’s fastest AI supercomputer.


Photo via LEGO/Epic Games