With the launch of a buy-back program that lets shoppers sell their old jeans for a gift card towards a future purchase, Levi’s is hoping to help customers rethink their shopping habits. 

In participating stores across America, Levi’s customers can sell-back their old jeans for $15 to $25 and $30 to $35 for vintage denim. If the items appear to be too worn, the brand will offer a $5 gift card. 

The denim will then move to Levi’s dedicated SecondHand marketplace and retail between $30 to $100. “Buying a used pair of Levi’s through SecondHand saves approximately 80 percent of the CO2 emissions and 700 grams of waste compared to buying a new pair of Levi’s,” Chief Marketing Officer Jennifer Say said in a recent press statement.

To compliment this new initiative, Levi’s launched “Levi’s By Levi’s”, a collection of accessories and clothing that is completely upcycled. There will be tote bags, tie-dye jackets, embroidered jeans and many more. 

If you’d like to participate in Levi’s buy-back program, head to the SecondHand website now. 

Photo via Levi’s