Lizzo is a 3-time Grammy winner, a gifted flutist, singer, and dancer who routinely hits the top of the charts — and now she’s launched a shapewear line. YITTY, the 33-year-old’s latest label, is all about inclusion, with sizes ranging from 6X to XS.
Shapewear has always had a bad reputation, conjuring up thoughts of unattractive undergarments that are squeezing you in under your clothes, but that has changed recently, owing in part to Kim Kardashian. Since its inception in 2019, her Skims shapewear brand has been a huge hit, featuring a wide assortment of sultry and sleek undergarments shapewear options.
Now, Lizzo is preparing to compete for the Kardashian’s crown with YITTY, which will place a strong emphasis on self-love and body acceptance, both of which Lizzo has advocated for throughout her career.
“Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included. Everyone’s size is just their size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size,” Lizzo says of the line.
Or as their website states:
“It’s an industry first: no-shame, smile-inducing shapewear designed for all body types from size 6X to XS, centered around self-love. Innovative fabrics, bold colors, and stylish silhouettes have been fit on every single body type — not merely scaled up (or down) for convenience.”
Lizzo revealed more about the brand’s ethos on Instagram, writing:
“This is *not* an invitation to change who you are… this is an opportunity to BE who you are on your terms. I don’t know about y’all— but I’m sick of people telling me how I’m supposed to look and feel about my body. I’m tired of discomfort being synonymous with sexy. If it’s uncomfortable TAKE IT OFF. And if it makes you feel good PUT IT ON.”
This is all very pleasant to hear, especially now when we’re in the middle of a body image crisis. Over 1/3 of adults reported they felt nervous or sad because of their body image last year. It’s evident that technology has a huge role to play, with 1 out of 5 adults and a whopping 40% of teenagers admitting photos on social media have influenced them and caused them to feel negatively about their bodies.
That’s why Lizzo’s presence is so soothing — her message of appreciating your body, no matter what it looks like, is an antidote to much of what we see online. She’s one of the most visible body positivity activists in the public eye, whether it’s boldly flaunting her curves on Instagram or searching for plus-size women to be her backup dancers in her new Amazon show, “Watch Out For The Big Grrrls.”
So, what can you expect from the line? YITTY is a three-part collection created in partnership with Kate Hudson’s Fabletics. ‘Nearly Naked’ will feature light, seamless underwear, ‘Mesh Me’ will have “smoothing mesh styles that merge fashion with utility, designed to wear as underwear or outerwear,” and ‘Major Label’ will feature “daily lifestyle pieces.”
In related fashion news, here’s how the industry is focusing on scholarships for minorities.
Photo via YITTY