BIPOC Voices

Master P brings attention to Black-Owned car company

words by: Kai Acevedo
Feb 3, 2021

From No Limit tanks to $1 million supercars, Master P is still proving that he’s bout it, bout it. The 50-year-old hip-hop mogul recently made headlines for throwing his support behind Trion SuperCars— one of the first Black-owned supercar manufacturers in America.



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“It’s time for us to change the narrative for our culture by offering economic empowerment with this partnership,” said the rap star who’s been promoting entrepreneurship since the 1990’s. “This is history. We have come a long way to be a part of innovative technology, manufacturing and producing our own automobiles.”


Trion SuperCars was founded in 2012 by Richard Patterson. Currently serving as CEO and Chief Designer, the Detroit native aims to deliver an “American-made premium driving experience” with his emerging line of vehicles. Throughout Patterson’s 30+ year career in the auto industry, the engineer helped design Tesla’s Model S, the Boeing 777, the Dodge Minivan and Trion SuperCars’ Nemesis.


The Nemesis is a $1 million+ supercar that can reportedly reach speeds of 300mph. Available in several models, including the Nemesis RR, Nemesis GT and the almost $2 million Nemesis RR Black Ops, the attention-grabbing Nemesis embodies “the superb performance, head-turning appearance, and technical innovation that creates the blueprint for the next era of supercars,” said Master P. According to the “Make ’Em Say Uhh!” rapper, more affordable options, such as luxury SUVS and cars, are also on the way from the Black-owned car company.


It seems like diversifying the automotive industry isn’t the only thing Master P has been focused on as of late. The hip-hop baller is also said to be joining forces with former NBA All-Star and entrepreneur Baron Davis to purchase Reebok. The iconic sportswear company is reportedly worth around $2.4 billion. “These companies have been benefiting off us,” said P. “This could be history for this company going Black-owned.”


Photo via Master P/Trion SuperCars