Meta opens its first retail store

In California.

words by: Sahar Khraibani
May 10, 2022

Meta has built its own retail store, which will focus on metaverse-related merch. Meta Store offers virtual and augmented reality gadgets and is the company’s first physical location. This coincides with Meta’s plans to become the primary leader in the Metaverse.


The Meta Store

Meta Store opened on May 9 at the company’s Burlingame, California, headquarters, according to Meta. The Quest 2 virtual-reality headset, the Portal video calling device, and the Ray-Ban Stories smart eyewear will all be on display in the store. Customers can try out the devices and buy them in the store or later online at Meta’s or Ray Ban’s websites to experience virtual and augmented reality.


Mark Zuckerberg

Mark Zuckerberg, Meta’s founder and chief executive, shared in a statement: “The best way to understand virtual reality is to experience it.” Mr. Zuckerberg has thrown his firm into chasing his vision of the so-called metaverse, a futuristic digital world in which individuals travel fluidly between virtual and augmented realities.


This transition entails acclimating individuals on the platform to virtual and augmented reality gadgets, which is a significant shift for the social networking company. It has spent most of its 18-year existence focusing on offering users free software items backed by advertising.


Mr. Zuckerberg sees virtual and augmented reality devices as a stepping stone to a more connected future in which people feel more at ease conversing via wearable technology.


Martin Gilliard, the head of the Meta Store, said the store will show how the brand’s items constitute a “portal” to the metaverse — a parallel virtual world in which people operate as avatars. Gilliard continued to explain: “We’re not selling the metaverse in our store, but hopefully people will come in and walk out knowing a little bit more about how our products will help connect them to it.”


Other hardware devices being developed by the business include a smartwatch and more advanced augmented reality glasses. Mr. Zuckerberg has stated that he expects the technology to take years to gain widespread use. Other accessories, such as headphones, earbuds, and charging cords, will be on display and for sale in the store.


​​Meta’s first physical store marks the firm’s shift away from its roots as a social media company and toward what it terms a “social metaverse company.”


In other related news, LEGO and Epic Games create kid-friendly space in the Metaverse.


Photo via Meta