The hugely popular social network was a topic of contention due to a “national security risk” that was deemed present because of its Chinese ownership. But the tables seem to have turned, and behind the scenes, while this was happening, Microsoft was exploring the potential takeover of TikTok’s American operations. It was no surprise then, that the decision to ban TikTok was reversed, opening the door for Microsoft’s bid.
Microsoft has six weeks to close this deal and venture into this new avenue in tech industry history. Allegedly, the company has announced talks with President Trump to buy portions of TikTok from its parent company, ByteDance, based in China. But the verdict is still not out as to why Microsoft really wants to acquire the portions of the company. With social media networks such as Instagram introducing new features that almost mimic TikToks, we’re not sure how much of a future TikTok will have.
Instagram Reels allows you to “record and edit 15-second multi-clip videos with audio, effects, and new creative tools” that can be shared with followers on people’s feeds. This looks like incredible competition for Microsoft’s TikTok venture.
This is an emotional roller coaster, to say the least. First, we were overwhelmed by potentially losing access to quality funny videos, and now, the company may be acquired by Microsoft, potentially paving the way for a new direction in the app. If the deal goes through, and Microsoft acquires portions of the company, it would give it a whole new vantage on social networks.
At the end of the day, we just want to be able to access TikTok videos at any point, and having it be acquired by Microsoft may be our only way forward.